To make ethical, sustainable, and vegan shopping 

simple and accessible to ALL.

To decrease and, eventually, eliminate single-use packaging and food waste.

All sourcing and manufacturing of ingredients and materials are cultivated by people who are paid fair wages, over 18 years old, and working under safe, sanitary conditions on their own free will. 

*Bonus points if they're local, donate a portion of their profits or give back to the community in some way. 

All materials (including any packaging) are either biodegradable, reusable, recyclable, and/or up-cycled. ZERO VIRGIN PLASTIC. Low to zero waste; meaning that almost nothing is sent to landfill from infancy to death of each product.  

Did I mention we don't use ANY animal products? No, not even "humanely sourced" honey, beeswax, or wool. 

There's just no way to guarantee these are produced humanely and, frankly, they're just not necessary! 

We can get all the same benefits of animal products using sustainably sourced materials made from plants. (i.e. fruit leather, bamboo dryer balls etc.)

What we put into and onto our bodies matters.

We say NO to harmful chemicals and GMOs. 

Synthetic materials may be found in very small amounts when up-cycled materials (like recycled polyester or ocean plastics) are used. Check each product for details.