• SOURCE.
  • MATERIALS/INGREDIENTS.
  • ETHICAL.
  • SUSTAINABLE.
  • VEGAN.
  • INCLUSIVE.
  • CLEAN.
  • GIVING BACK.
  • United States: Design & Screen Printing Process.

  • Germany: Authentic, patented Swedish dishcloth material.

  • 70% Sustainably forested wood cellulose 

  • 30% Organic cotton

  • Water-based inks

  • Family-owned and operated business.

  • All employees and manufacturers are paid fair/living wages.

  • Authentic, patented Swedish Dishcloth Material (wood cellulose + organic cotton blend) is only produced in a Fair Trade-certified factory in Germany. (Beware of knock-offs).

  • Co-founder Lasse Baldauf carefully creates each design by hand.

  • Lasse’s designs are screen printed in Cos Cob, Connecticut with water-based inks at a local printing press run by a talented husband and wife team.

  • 100% Biodegradable.

  • Plastic-Free. + Package-Free.

  • Zero-Waste.

  • All materials/ingredients are natural and environmentally safe.

  • Sustainably forested wood pulp (FSC + NSF certified).

  • OEKO-TEX organic cotton.

  • “Flawed” products (imperfect prints, but perfectly useful!) are donated to wholesale store owners (like us at Ethikli!)

  • No animal testing or products are used at any point in the manufacturing process. Period.

  • They don't discriminate based on gender, race/ethnicity, sexual orientation, religion etc. 

  • Their products and marketing are diverse and inclusive.

  • GOTS Certified Organic Cotton.

  • OEKO-TEX Standard 100 Certified. 

  • NSF Certified.

  • Water-based dyes.

  • NO harmful chemicals.

  • NO synthetics.

  • Monsanto-Free.


  • Members of 1% for the Planet. 

  • Through their partnership with 1% For The Planet, they restore 20 gallons of water to the Earth for every dishcloth sold! This does not include the additional water and resources saved from avoiding disposable products. 

  • PINE TREE HABITAT RESTORATION

    They are currently partnered with the Pine Tree Brook Habitat Restoration Project, based in Milton, MA.

    The brook is home to rare native brook trout, whose population is being threatened by dams that prevent natural breeding and migration patterns. This project works to restore the brook trout’s natural ecosystem by removing three dams, which will improve water quality and support the species survival. This project will protect an important environmental asset for the Boston area and beyond.

  • MILL CREEK FLOW RESTORATION

    Their sales also help fund the work of the Water Trust Mill Creek Restoration Project, in Sacramento Valley, CA.

    Mill Creek often runs dry in the summer due to agricultural withdrawals. This initiative (led by The Nature Conservancy) will transfer water in order to support critical salmon runs, and protect water flow. The restoration will also nurture wetland habitats for migratory birds in the Sacramento National Wildlife Refuge Complex.