Believe it or not, all cumin is not the same.

The Reluctant Trading Experiment's cumin is incredibly fresh and aromatic. Divakar (one of their Company Partners) sources the best in small lots, they bring it in direct, and sell it quickly. (BTW, this is the whole version of our cumin seed. We also sell ground cumin seed.) But be warned.

When you open the jar, you might be susceptible to having some of the following immediate reactions: You might immediately notice fragrant notes of lemon and mint. You might immediately want to cook an Indian, Mexican or Middle Eastern dish. You might immediately want to learn more about cumin. So you might look up "cumin" on Wikipedia and see that cumin is the dried seed of a plant from the parsley family. That might remind you of the late, great Elvis Parsley. I mean Presley. You might immediately yell aloud: "Cumin get it!"